Angebote zu "Studies" (97 Treffer)

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Effectiveness of Online Marketing Campaigns
85,59 € *
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_Internet advertising has come off age, yet little is known in research and practice about how digital channel advertising really works. The empirical research in this thesis intends to fill this gap and shed light on the effectiveness of online advertising. Two studies are conducted that focus on multichannel online advertising and search engine advertising, the single-most important online ad channel. In an interdisciplinary approach, both studies first develop comprehensive theoretical models based on existing work in related research fields-for example, marketing and information retrieval. This approach pays off and leads to new and insightful findings:- There are synergies in multichannel online advertising: purchase propensity increases when consumers receive advertising messages through multiple channels.- The channel order can influence the conversion probability.- Click-through rates in search engine advertising are influenced through various keyword criteria on semantic and syntactic level The results of this thesis constitute an important starting point for future research in online advertising. Furthermore, the results enable practitioners to improve the effectiveness of online advertising through a more differentiated campaign management approach. Based on its findings, the thesis outlines how a future integrated approach to online advertising could look like.

Anbieter: Dodax
Stand: 28.05.2020
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Keywords in the Social Studies
56,95 € *
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Keywords in the Social Studies takes words commonly used in social studies education and unsettles them in ways that will redefine the field for years to come. Throughout the book, leading and emerging scholars in social studies education experiment with keywords central to the field seen as either taken for granted (such as family and technology) or perennially contested (such as terrorism and freedom), offering readers new positions, approaches, and orientations to what is possible to teach in the social studies. Focusing on democratic ways of living and being in the world as citizens, this innovative collection offers chapters organized around twenty-six keywords and ten invited responses to survey the unsettled terrain we call "the social studies." Each chapter attends to a specific keyword selected for both its contemporary applicability to different aspects of K-12 social studies education and to its dominant presence in the curriculum thought that structures social studies education in classrooms, museums, and beyond. Drawing inspiration from Raymond Williams' work on keywords in culture, over fifty authors discuss complex and contested components of each keyword by way of offering diverse accounts that range from autobiographical narratives to historical genealogies, from critical implications of specific curriculum texts to offering vignettes of classroom teaching that deploy a keyword concept in practice. Keywords in the Social Studies is timely and essential reading for graduate students and faculty in social studies education and curriculum studies, students and teacher candidates in undergraduate and graduate education courses, and practitioners teaching in schools, museums, and other spaces of learning.

Anbieter: Dodax
Stand: 28.05.2020
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Pro JavaScript Techniques
35,90 € *
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Pro JavaScript Techniques is the ultimate JavaScript book for today's web developer. It provides everything you need to know about modern JavaScript, and teaches you what JavaScript can do for your web sites. This book doesn't waste any time looking at things you already know, but instead concentrates on fundamental, vital topics - what modern JavaScripting is (and isn't), and pitfalls to be wary of.You will learn about the 'this' keyword, as well as new object tools. You will be able to create reusable code with encapsulation, overloading and inheritance. The most recent techniques for debugging and testing are covered comprehensively, with information on Chrome developer tools, Jasmine, PhantomJS and Protractor. This update finishes with chapters on constructing single-page web applications that dominate the modern web.The book is filled with real-world examples and case studies, as well as numerous reusable functions and classes to save you time in your development. You will learn the practical skills needed to build professional, dynamic web applications. Pro JavaScript Techniques is an indispensable reference for any professional JavaScript web developer - enhance your JavaScript development today.

Anbieter: Dodax
Stand: 28.05.2020
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Ethical Clothing
49,00 € *
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Ethical clothing is the keyword that gives sustainable garments not only a new name, but also a whole new image. The Bio culture is booming and leaving environmental activists and others with the question, can this be seen as just another fading fashion trend or a change of thinking and a sign of awareness? The present thesis relates the textile and clothing sector to environmental threats and reviews its historic development against the background of labour issues. In the further context, ecological and social problems of the conventional textile production are evaluated. In relation to the problems occurring along the textile chain, the major Eco-labels are then discussed and a future outlook is given. The third chapter is dedicated to the comparison of the conventional and ethical production process. This approach is shown in detail by the Life-cycle of a pair of jeans. During the first part of the fourth chapter, studies are reviewed to gain an idea of the future potential for clothing with an added value. Through the second part of the chapter the upcoming changes are linked to textiles and fashion and the question which place sustainability will have on this sector.

Anbieter: Dodax
Stand: 28.05.2020
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Keywords in the Social Studies
124,95 € *
ggf. zzgl. Versand

Keywords in the Social Studies takes words commonly used in social studies education and unsettles them in ways that will redefine the field for years to come. Throughout the book, leading and emerging scholars in social studies education experiment with keywords central to the field seen as either taken for granted (such as family and technology) or perennially contested (such as terrorism and freedom), offering readers new positions, approaches, and orientations to what is possible to teach in the social studies. Focusing on democratic ways of living and being in the world as citizens, this innovative collection offers chapters organized around twenty-six keywords and ten invited responses to survey the unsettled terrain we call "the social studies." Each chapter attends to a specific keyword selected for both its contemporary applicability to different aspects of K-12 social studies education and to its dominant presence in the curriculum thought that structures social studies education in classrooms, museums, and beyond. Drawing inspiration from Raymond Williams' work on keywords in culture, over fifty authors discuss complex and contested components of each keyword by way of offering diverse accounts that range from autobiographical narratives to historical genealogies, from critical implications of specific curriculum texts to offering vignettes of classroom teaching that deploy a keyword concept in practice. Keywords in the Social Studies is timely and essential reading for graduate students and faculty in social studies education and curriculum studies, students and teacher candidates in undergraduate and graduate education courses, and practitioners teaching in schools, museums, and other spaces of learning.

Anbieter: Dodax
Stand: 28.05.2020
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Productivity, Efficiency, and Economic Growth i...
171,19 € *
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Productivity growth is a keyword for sustainable economic growth in a knowledge-based society. There has been significant methodological development in the literature on productivity and efficiency analysis, e.g. SFA (Stochastic Frontier Analysis) and DEA (Data Envelopment Analysis). All these methodological developments should be matched with applications in order to provide practical implications for private and public decision-makers. This volume provides a collection of up-to-date and new applications of productivity and efficiency analysis. In particular, the case studies cover various economic issues in the Asia-Pacific region. The authors analyze the performance of manufacturing firms, banks, venture capital, broadcasting firms, as well as the issues of efficiency in the education sector, regional development, and defense industry. These case studies will shed light on the potential contribution of productivity and efficiency analysis to the enhancement of economic performance.

Anbieter: Dodax
Stand: 28.05.2020
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Just Enough
58,67 € *
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This book fosters a wide-ranging and nuanced discussion of the concept of 'enough'. Acknowledging the prominence of notions of sufficiency in debates about sustainability, it argues for a more complex, culturally and historically informed understanding of how these might be manifested across a wide array of contexts. Rather than simply adding further case studies of sufficiency in order to prove the efficacy of what might be called 'finite planet economics', the book holds up to the light a crucial 'keyword' within the sustainability discourse, tracing its origins and anatomising its current repertoire of usages. Chapters focus on the sufficiency of food, drink and clothing to track the concept of 'enough' from the Middle Ages to the 21st century. By expanding the historical and cultural scope of sufficiency, this book fills a significant gap in the current market for authors, students and the wider informed audience who want to more deeply understand the changing and developing use of this term.

Anbieter: Dodax
Stand: 28.05.2020
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Managing and Mining Graph Data
181,89 € *
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Managing and Mining Graph Data is a comprehensive survey book in graph management and mining. It contains extensive surveys on a variety of important graph topics such as graph languages, indexing, clustering, data generation, pattern mining, classification, keyword search, pattern matching, and privacy. It also studies a number of domain-specific scenarios such as stream mining, web graphs, social networks, chemical and biological data. The chapters are written by well known researchers in the field, and provide a broad perspective of the area. This is the first comprehensive survey book in the emerging topic of graph data processing. Managing and Mining Graph Data is designed for a varied audience composed of professors, researchers and practitioners in industry. This volume is also suitable as a reference book for advanced-level database students in computer science and engineering.

Anbieter: Dodax
Stand: 28.05.2020
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Construction 1
68,99 € *
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This book studies the principles and techniques of construction resource management, finance and costing, measurement and pricing. This range of topics is of practical use to students and practitioners studying and working in building construction, civil engineering, surveying, planning and development. The style of writing is kept simple and supported by a clear explanation, a structured layout, practical examples and diagrams. The highlighted definitions, checklists, and keyword summaries will also help students preparing for tests, examinations and assignments.

Anbieter: Dodax
Stand: 28.05.2020
Zum Angebot