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Modelling Externalities in Keyword Auctions
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Modelling Externalities in Keyword Auctions ab 49 € als Taschenbuch: Understanding competition in on-line search advertising. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,

Anbieter: hugendubel
Stand: 03.07.2020
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Modelling Externalities in Keyword Auctions
49,00 € *
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Modelling Externalities in Keyword Auctions ab 49 EURO Understanding competition in on-line search advertising

Anbieter: ebook.de
Stand: 03.07.2020
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Modelling Externalities in Keyword Auctions
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Sponsored search has grown to be an important share of the advertisement market and a major income source for large Internet companies. Its success relies not only on the explosive Internet use but also on successful implementation that made it a highly efficient and profitable concept for advertisers and search engines, in particular, through the use of keyword auctions. Up until now, most of the research relies on the simplest game-theoretic models to extract useful results. We extend the most common models to encapsulate an aspect of the system that only recently has begun to draw attention, the effect of competing advertisements on the user's actions and subsequently on the advertisers' campaign efficiency. We present models that take these effects into account while remaining simple enough for us to answer the most basic game-theoretic questions about them such as the presence of equilibria and their efficiency. We also compare our models to the most common model and show their significant advantages. Finally, we discuss a proposed new mechanism that incorporates externalities and evaluate its performance.

Anbieter: Dodax
Stand: 03.07.2020
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Database and Expert Systems Applications
74,87 € *
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This two volume set LNCS 9827 and LNCS 9828 constitutes the refereed proceedings of the 27th International Conference on Database and Expert Systems Applications, DEXA 2016, held in Porto, Portugal, September 2016.The 39 revised full papers presented together with 29 short papers were carefully reviewed and selected from 137 submissions. The papers discuss a range of topics including: Temporal, Spatial, and High Dimensional Databases, Data Mining, Authenticity, Privacy, Security, and Trust, Data Clustering, Distributed and Big Data Processing, Decision Support Systems, and Learning, Data Streams, Data Integration, and Interoperability, Semantic Web, and Data Semantics, Social Networks, and Network Analysis, Linked Data, Data Analysis, NoSQL, NewSQL, Multimedia Data, Personal Information Management, Semantic Web and Ontologies, Database and Information System Architectures, Query Answering and Optimization, Information Retrieval, and Keyword Search, Data Modelling, and Uncertainty.

Anbieter: Dodax
Stand: 03.07.2020
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Database and Expert Systems Applications
74,87 € *
ggf. zzgl. Versand

This two volume set LNCS 9827 and LNCS 9828 constitutes the refereed proceedings of the 27th International Conference on Database and Expert Systems Applications, DEXA 2016, held in Porto, Portugal, September 2016.The 39 revised full papers presented together with 29 short papers were carefully reviewed and selected from 137 submissions. The papers discuss a range of topics including: Temporal, Spatial, and High Dimensional Databases, Data Mining, Authenticity, Privacy, Security, and Trust, Data Clustering, Distributed and Big Data Processing, Decision Support Systems, and Learning, Data Streams, Data Integration, and Interoperability, Semantic Web, and Data Semantics, Social Networks, and Network Analysis, Linked Data, Data Analysis, NoSQL, NewSQL, Multimedia Data, Personal Information Management, Semantic Web and Ontologies, Database and Information System Architectures, Query Answering and Optimization, Information Retrieval, and Keyword Search, Data Modelling, and Uncertainty.

Anbieter: Dodax
Stand: 03.07.2020
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Database and Expert Systems Applications
87,90 CHF *
ggf. zzgl. Versand

This two volume set LNCS 9827 and LNCS 9828 constitutes the refereed proceedings of the 27th International Conference on Database and Expert Systems Applications, DEXA 2016, held in Porto, Portugal, September 2016. The 39 revised full papers presented together with 29 short papers were carefully reviewed and selected from 137 submissions. The papers discuss a range of topics including: Temporal, Spatial, and High Dimensional Databases; Data Mining; Authenticity, Privacy, Security, and Trust; Data Clustering; Distributed and Big Data Processing; Decision Support Systems, and Learning; Data Streams; Data Integration, and Interoperability; Semantic Web, and Data Semantics; Social Networks, and Network Analysis; Linked Data; Data Analysis; NoSQL, NewSQL; Multimedia Data; Personal Information Management; Semantic Web and Ontologies; Database and Information System Architectures; Query Answering and Optimization; Information Retrieval, and Keyword Search; Data Modelling, and Uncertainty.

Anbieter: Orell Fuessli CH
Stand: 03.07.2020
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Database and Expert Systems Applications
77,00 € *
ggf. zzgl. Versand

This two volume set LNCS 9827 and LNCS 9828 constitutes the refereed proceedings of the 27th International Conference on Database and Expert Systems Applications, DEXA 2016, held in Porto, Portugal, September 2016. The 39 revised full papers presented together with 29 short papers were carefully reviewed and selected from 137 submissions. The papers discuss a range of topics including: Temporal, Spatial, and High Dimensional Databases; Data Mining; Authenticity, Privacy, Security, and Trust; Data Clustering; Distributed and Big Data Processing; Decision Support Systems, and Learning; Data Streams; Data Integration, and Interoperability; Semantic Web, and Data Semantics; Social Networks, and Network Analysis; Linked Data; Data Analysis; NoSQL, NewSQL; Multimedia Data; Personal Information Management; Semantic Web and Ontologies; Database and Information System Architectures; Query Answering and Optimization; Information Retrieval, and Keyword Search; Data Modelling, and Uncertainty.

Anbieter: Thalia AT
Stand: 03.07.2020
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