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Modelling Externalities in Keyword Auctions
49,00 € *
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Modelling Externalities in Keyword Auctions ab 49 € als Taschenbuch: Understanding competition in on-line search advertising. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,

Anbieter: hugendubel
Stand: 03.07.2020
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Modelling Externalities in Keyword Auctions
49,00 € *
ggf. zzgl. Versand

Modelling Externalities in Keyword Auctions ab 49 EURO Understanding competition in on-line search advertising

Anbieter: ebook.de
Stand: 03.07.2020
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Modelling Externalities in Keyword Auctions
49,00 € *
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Sponsored search has grown to be an important share of the advertisement market and a major income source for large Internet companies. Its success relies not only on the explosive Internet use but also on successful implementation that made it a highly efficient and profitable concept for advertisers and search engines, in particular, through the use of keyword auctions. Up until now, most of the research relies on the simplest game-theoretic models to extract useful results. We extend the most common models to encapsulate an aspect of the system that only recently has begun to draw attention, the effect of competing advertisements on the user's actions and subsequently on the advertisers' campaign efficiency. We present models that take these effects into account while remaining simple enough for us to answer the most basic game-theoretic questions about them such as the presence of equilibria and their efficiency. We also compare our models to the most common model and show their significant advantages. Finally, we discuss a proposed new mechanism that incorporates externalities and evaluate its performance.

Anbieter: Dodax
Stand: 03.07.2020
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Budget Constraints & Optimizat
178,00 CHF *
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The Series in Intelligent Systems publishes titles that cover state of the art knowledge and the latest advances in research and development in intelligent systems. Its scope includes theoretical studies, design methods, and real-world implementations and applications. The Series publishes titles in three core sub-topic areas: Intelligent Automation, Intelligent Transportation Systems, and Intelligent Computing. Titles focus on professional and academic reference works and handbooks. The readership for the series is broad, reflecting the wide range of intelligent systems interest and application, but focuses on engineering, electronics and electronic design, and computer science.Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire lifecycle of campaigns in sponsored search auctions for researchers and developers working on search systems and ROI maximization. The highly experienced authors compiled their knowledge and experience to provide insight, algorithms and development techniques for successful optimized/constrained systems. This book presents a cutting edge budget optimization approach that embraces three-level budget decisions in the lifecycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level.

Anbieter: Orell Fuessli CH
Stand: 03.07.2020
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EBay Income Advanced
24,90 CHF *
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Our first book on eBay - eBay Income - has been on Amazon.com's bestseller list for over two years. Then, readers started to say, 'Yes, we know the basics of eBay, but how do we get ahead of the crowd? How do we propel our eBay business to the next level? How do we make a full-time living using eBay?' Those questions are what this new book is all about. You will learn about developing a business plan to guide you to success, increasing seller-buyer communication, selling from your own Web site, keyword marketing, alternative shipping methods, taxes, growing sales, other auction marketplaces, locating inventory to sell, building brand recognition, hints on improving ad copy and photography, dealing with competition, fulfillment options, accounting, and how to get positive feedback. This book contains marketing tricks that will help you create interest in your product and tips about taking photos, managing e-mail, and shipping. This book contains information on: wholesalers, drop shippers, auctions, closeouts, discontinued merchandise, overstocks, salvage items, surplus merchandise, below wholesale products, customer returns, wholesale trade shows, suppliers, liquidators, foreign and domestic manufacturers, and places to look in your area. In addition, we spent hours interviewing hundreds of today's most successful eBay PowerSellers. This book is a compilation of their secrets and proven successful ideas. Additionally, we give you hundreds of tips and tricks to ensure your eBay listings are optimized for maximum search engine effectiveness, which will drive business to your Web site and increase sales and profits. In this book, you will find actual case studies from companies who have used our techniques and achieved unprecedented success. If you are interested in learning hundreds of hints, tricks, and secrets on how to take your eBay business to the next level and ultimately earn enormous profits, this book is for you. With over 500,000 sellers making a living on eBay today, there is no reason you cannot use this medium to become financially successful, too. This book will arm you with the knowledge you need to become an eBay PowerSeller. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed. This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 336 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.

Anbieter: Orell Fuessli CH
Stand: 03.07.2020
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EBay Income Advanced
21,60 € *
ggf. zzgl. Versand

Our first book on eBay - eBay Income - has been on Amazon.com's bestseller list for over two years. Then, readers started to say, 'Yes, we know the basics of eBay, but how do we get ahead of the crowd? How do we propel our eBay business to the next level? How do we make a full-time living using eBay?' Those questions are what this new book is all about. You will learn about developing a business plan to guide you to success, increasing seller-buyer communication, selling from your own Web site, keyword marketing, alternative shipping methods, taxes, growing sales, other auction marketplaces, locating inventory to sell, building brand recognition, hints on improving ad copy and photography, dealing with competition, fulfillment options, accounting, and how to get positive feedback. This book contains marketing tricks that will help you create interest in your product and tips about taking photos, managing e-mail, and shipping. This book contains information on: wholesalers, drop shippers, auctions, closeouts, discontinued merchandise, overstocks, salvage items, surplus merchandise, below wholesale products, customer returns, wholesale trade shows, suppliers, liquidators, foreign and domestic manufacturers, and places to look in your area. In addition, we spent hours interviewing hundreds of today's most successful eBay PowerSellers. This book is a compilation of their secrets and proven successful ideas. Additionally, we give you hundreds of tips and tricks to ensure your eBay listings are optimized for maximum search engine effectiveness, which will drive business to your Web site and increase sales and profits. In this book, you will find actual case studies from companies who have used our techniques and achieved unprecedented success. If you are interested in learning hundreds of hints, tricks, and secrets on how to take your eBay business to the next level and ultimately earn enormous profits, this book is for you. With over 500,000 sellers making a living on eBay today, there is no reason you cannot use this medium to become financially successful, too. This book will arm you with the knowledge you need to become an eBay PowerSeller. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed. This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 336 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.

Anbieter: Thalia AT
Stand: 03.07.2020
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